01
Research and strategy
We find the searches worth winning and the gaps your competitors have left open.
Keyword and competitor research
Searches matched to the right pages
A prioritised plan in plain English
SEO that earns its keep.
Search engine optimisation for Australian businesses. We put you in front of people already looking for what you sell, then make sure the visit turns into an enquiry.
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01 / The problem
Traffic is the start. Enquiries are the point.
More of the right people finding you is step one. But a visit that doesn't turn into an enquiry isn't worth much.
We go after the searches your customers make when they're ready to buy, then track every one through to what pays the bills. Calls, forms and sales.
02 / What you get
One plan. Nothing hidden.
No jargon and no mystery work. You always know what we did and why.
02
Technical and on-page
We fix what's holding your site back and shape each page around what people search for.
Technical audit and fixes
Page titles, copy and structure
Speed and mobile experience
03
Content and authority
New pages that answer real searches, and the local signals and links that earn Google's trust.
Service and location pages
Google Business Profile and listings
Quality links, earned properly
04
Measured in enquiries
Every call and form tracked back to the search that produced it.
Conversion tracking set up
Plain-English reporting
Priorities reset from real data
05
ChatGPT and AI search
We claim and set up your business in ChatGPT, then keep the listings and reviews it checks in shape.
ChatGPT business profile set-up
Listings that agree everywhere
Monthly AI visibility checks
03 / Results
Results you can count.
More of the right traffic, and what it turned into. Real client numbers from Google Analytics and Search Console. Names withheld, figures untouched.
Civil construction
+510%
Website conversions in 6 months
Before
19
After
116
Website users 218 → 5,424
Custom sportswear
+682%
Conversions from search, year on year
Before
17
After
133
Search visitors 337 → 2,560
Garage doors
+636%
Conversions from search in 6 months
Before
11
After
81
Search visitors 135 → 386
Air conditioning
+245%
Website conversions in 6 months
Before
42
After
145
Website users 571 → 4,004
Local builder
+92%
Website conversions in 4 months
Before
86
After
165
Website users 1,047 → 2,573
Child care staffing
Under $5
Cost per search lead, down from over $20
Before
$20+
After
<$5
Monthly conversions 0 → 180+
Each result compares a period with the one before it, or the same period a year earlier.
04 / Process
How SEO runs
01
Look.
We audit your site, your competitors and the searches your customers make.
02
Plan.
A prioritised plan, agreed before any work starts.
03
Build.
Fixes, pages and content rolled out, most valuable first.
04
Sharpen.
We track enquiries, report plainly and adjust from real data.
05 / Clients
Don't take our word for it.
“Jared helped us understand how marketing could work for our business, and his guidance has consistently generated results. Whenever issues come up, he's quick to jump in and find a solution. Having a reliable expert on hand has made a huge difference.”
Matt Williamson / central coast strength & conditioning
“Jared's strategic guidance and the results he's delivered mean we can focus on running and growing the business, without worrying about where the next job is coming from. As a new business we started with nothing online. Now the enquiries keep coming, and that's given us real confidence to grow.”
dean young / blakk sportswear
“Jared knows his s**t! Jared is our go-to for everything web, marketing and strategy. Whatever problem or challenge we throw at him, he thinks it through deeply and strategically and always delivers!”
Masini Matautia / 2.0 Events
“With Jared, our marketing is set and forget. We started Booms Up with no website and no presence in a crowded industry. He built the site, got us showing up in search and kept the enquiries coming, so we can focus on running the business.”
Kyle Rethus / Booms Up Civil Group
“Jared's been a huge part of getting Papa V Pizza up and running. He understood what we wanted to build and helped us establish a strong presence in the area. We've gone from starting out to becoming the number one pizza shop locally in a pretty short time. He knows his stuff, keeps things simple and gets it done.”
Todd Van Epen / Papa V Pizza
06 / Questions
Straight answers
How long does SEO take to work?
It depends on where you're starting and who you're up against. Most clients see movement within three months and solid growth by six.
Early movement usually comes from fixing technical problems and tightening the pages you already have, which Google picks up within weeks. The bigger gains come from new pages and growing authority, and those build month on month. A new site in a competitive industry takes longer than an established site with a few clear gaps. We'll tell you up front which of those you are and what to expect. Most of the client results on this page were measured over four to six months.
How much does SEO cost?
It depends on the size of the job. We quote once we understand your market, your competition and how fast you want to grow.
Four things drive the cost. The first is reach: a small local business targeting one area needs far less work than a national brand targeting many. The second is how many priority keywords you want to win. The third is how competitive your industry is, because crowded markets take more content and more authority to break into. The fourth is pace: how aggressively and how quickly you want to grow. We'll work with you to understand all four, then give you a clear figure and exactly what it covers.
Can you guarantee rankings?
No. Rankings are a vanity metric and we don't guarantee them. We do guarantee more enquiries, which is the point.
Google decides rankings, and they shift with every update and every move your competitors make. Anyone promising a number one spot is either targeting a search nobody makes or taking shortcuts that put your site at risk. A top ranking for a search that never turns into a call is worth nothing anyway. So we hold ourselves to the number that matters to your business: more enquiries coming in from search than before we started.
Do I need a new website first?
Not usually. If your current site can't turn visitors into enquiries, we'll say so and show you why.
Most sites can be improved where they stand: faster pages, clearer structure, better copy and proper tracking. A rebuild only makes sense when the site itself holds you back, for example one you can't edit, can't speed up or can't add pages to. If that's the case we'll show you the evidence and you decide. If you do rebuild, we protect the rankings you already have during the move.
Do you do local SEO?
Yes. For any business that serves an area, local search is usually where we start.
Local SEO is about showing up in the map results and in searches with a place name in them. That means a complete, active Google Business Profile, consistent business details across directories, a steady flow of genuine reviews and pages for the services and areas you cover. For a lot of local businesses, the map results bring in as many calls as the website does.
What do you report on?
Enquiries, calls and sales first. Then the traffic and rankings behind them, in plain English.
Each report starts with enquiries: how many calls, forms and sales came from search, and which pages and searches produced them. Under that sit the supporting numbers, such as search visitors, impressions and where you rank for your priority keywords. You also get a short list of what we did and what's next, so you're never guessing what you're paying for.
What do you need from us?
Access to your website and Google accounts, and a proper conversation about your business.
We need logins for your website, Google Analytics, Search Console and Google Business Profile. If any of those don't exist yet, we set them up. Then we need to understand the business: which services make you money, which areas you serve and what a good customer looks like. After that, most of the work is on us. You approve the plan and any new content before it goes live.
Does SEO still matter with AI search?
Yes. What helps you rank also helps AI tools find and recommend you: clear pages, real expertise and a good reputation.
AI tools such as ChatGPT and Google's AI answers draw on the same web pages that search does. They favour businesses with clear, specific pages, consistent details across the web and real reviews, so the groundwork is shared. Where it differs is in how content is written: direct questions answered plainly, like the ones on this page, are easier for AI to quote. We build that into the content we write.
07 / Where we work
Central Coast based. Australia wide.
We run SEO for businesses right across Australia. If you're on the Coast, local search is where we start.
SEO Central Coast08 / Contact
Let's talk search.
Tell us about your business and where your enquiries come from now. If SEO can help, we'll show you how. If it can't, we'll tell you straight.
We reply within one business day.