01
Local research and strategy
We find the searches Coast customers make and the gaps your local competitors have left open.
Keyword and local competitor research
Searches matched to the right pages
A prioritised plan in plain English
Central Coast SEO.
Keener is a Central Coast SEO studio. We help local businesses, from Gosford to Wyong, show up when customers search and turn those searches into enquiries.
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01 / The problem
Coast customers search first. Who do they find?
When someone on the Coast needs what you sell, they search. The businesses in the map and the first few results get the call. Everyone else waits for word of mouth.
We get you into those top spots for the searches that lead to work, and we measure it the only way that matters. More local enquiries.
02 / What you get
One plan. Nothing hidden.
No jargon and no mystery work. You always know what we did and why.
02
Technical and on-page
We fix what's holding your site back and shape each page around what people search for.
Technical audit and fixes
Page titles, copy and structure
Speed and mobile experience
03
Maps and local presence
Set up so you show in the map results and local searches, not the business down the road.
Google Business Profile managed
Reviews and local listings
Service and suburb pages where they help
04
Measured in enquiries
Every call and form tracked back to the search that produced it.
Conversion tracking set up
Plain-English reporting
Priorities reset from real data
03 / Results
Results you can count.
More of the right traffic, and what it turned into. Real client numbers from Google Analytics and Search Console. Names withheld, figures untouched.
Civil construction
+510%
Website conversions in 6 months
Before
19
After
116
Website users 218 → 5,424
Custom sportswear
+682%
Conversions from search, year on year
Before
17
After
133
Search visitors 337 → 2,560
Garage doors
+636%
Conversions from search in 6 months
Before
11
After
81
Search visitors 135 → 386
Air conditioning
+245%
Website conversions in 6 months
Before
42
After
145
Website users 571 → 4,004
Local builder
+92%
Website conversions in 4 months
Before
86
After
165
Website users 1,047 → 2,573
Child care staffing
Under $5
Cost per search lead, down from over $20
Before
$20+
After
<$5
Monthly conversions 0 → 180+
Each result compares a period with the one before it, or the same period a year earlier.
04 / Local
You'll deal with Jared. He's just up the road.
Jared Keens has spent 15 years in marketing agencies and runs Keener from the Central Coast. He works directly with every client, from the first conversation to the monthly numbers.
Happy to meet in person, whether you're in Erina, Gosford, Tuggerah or Terrigal.
05 / Process
How SEO runs
01
Look.
We audit your site, your local competitors and the searches your customers make.
02
Plan.
A prioritised plan, agreed before any work starts.
03
Build.
Fixes, pages and content rolled out, most valuable first.
04
Sharpen.
We track enquiries, report plainly and adjust from real data.
06 / Clients
Don't take our word for it.
“Jared helped us understand how marketing could work for our business, and his guidance has consistently generated results. Whenever issues come up, he's quick to jump in and find a solution. Having a reliable expert on hand has made a huge difference.”
Matt Williamson / central coast strength & conditioning
“Jared's strategic guidance and the results he's delivered mean we can focus on running and growing the business, without worrying about where the next job is coming from. As a new business we started with nothing online. Now the enquiries keep coming, and that's given us real confidence to grow.”
dean young / blakk sportswear
“Jared knows his s**t! Jared is our go-to for everything web, marketing and strategy. Whatever problem or challenge we throw at him, he thinks it through deeply and strategically and always delivers!”
Masini Matautia / 2.0 Events
“With Jared, our marketing is set and forget. We started Booms Up with no website and no presence in a crowded industry. He built the site, got us showing up in search and kept the enquiries coming, so we can focus on running the business.”
Kyle Rethus / Booms Up Civil Group
“Jared's been a huge part of getting Papa V Pizza up and running. He understood what we wanted to build and helped us establish a strong presence in the area. We've gone from starting out to becoming the number one pizza shop locally in a pretty short time. He knows his stuff, keeps things simple and gets it done.”
Todd Van Epen / Papa V Pizza
07 / Questions
Straight answers
Do you only work with Central Coast businesses?
No. We're based here and love working with locals, but we run SEO for businesses right across Australia.
Local search works the same way everywhere, so what gets a Gosford business found also works in Newcastle or Brisbane. Being on the Coast means we know this market and who you're competing with here.
Can we meet in person?
Yes. We're happy to come to you anywhere on the Coast.
For Central Coast clients, we start in person. We'll come to you, since seeing the business helps us understand what you sell and who you sell it to. Reports and catch-ups after that can be in person, on a call or by email, whichever you prefer.
How long does SEO take to work?
It depends on where you're starting and who you're up against. Most clients see movement within three months and solid growth by six.
Local search often moves faster than national. Fixing your Google Business Profile and tightening your main service pages can show up in calls early on. Ranking across the whole Coast for competitive searches takes longer, and it builds as your pages and reviews grow.
How much does SEO cost?
It depends on the size of the job. We quote once we understand your market and how fast you want to grow.
For a local business the main drivers are how many areas you want to be found in, how many services or keywords matter most, how competitive your trade is on the Coast and how quickly you want to grow. A single-location business targeting its own suburbs needs far less work than one chasing the whole region. We'll work with you to understand all of that, then give you a clear figure.
Do you look after Google Business Profile?
Yes. For most local businesses it's the fastest win, so your profile, reviews and listings are part of the work.
That covers getting your categories, services, hours and service areas right, adding photos and posts, and helping you ask for and reply to reviews. We also make sure your name, address and phone number match everywhere they appear online, because mismatches hold local rankings back.
Can you guarantee rankings?
No. Rankings are a vanity metric and we don't guarantee them. We do guarantee more enquiries, which is the point.
Map results and rankings shift constantly, and they differ depending on where the person searching is standing. What doesn't shift is whether your phone rings more than it did. That's the number we commit to, and the one we report on first.
08 / The bigger picture
Search is one lever. We pull all four.
SEO works harder alongside a site built to convert, ads and conversion work. See how we approach SEO as a whole.
All SEO09 / Contact
Let's talk search.
Tell us about your business and where your enquiries come from now. If SEO can help, we'll show you how. If it can't, we'll tell you straight.
We reply within one business day.