Keener is an owner-led digital marketing studio. We build websites, search and paid campaigns for Australian businesses that want their marketing to earn its keep.
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01 / Keen
/kiːn/ adjective
01
Having a fine edge.
02
Quick to notice what others miss.
03
Wanting it more than anyone else.
Keener: all three, applied to your marketing.
02 / The problem
A web designer over here, an SEO person over there, an ads agency somewhere else, and nobody accountable for the result.
We put it all under one roof and point every piece in the same direction: more of the right customers, for less.
03 / Selected work
A few of the businesses we've helped get sharper.
(04) Featured
Branding / Strategy / Website
Repositioned as a capability-first brand.
Challenge A capable recruitment business with an undefined brand, looking to reposition.
What we did Brand refresh and extension, marketing strategy and a custom website.
Branding / Website
A warm, trusted brand that parents connect with from day one.
Challenge [One line on the problem.]
What we did [One line on the work.]
Branding / Website
145+ website conversions and 660 monthly users within 3 months.
Challenge An outdated brand and website that no longer matched where the business was heading.
What we did New brand identity and a custom website.
Website / SEO
#1 on Google for "Indigenous sportswear" and 10k+ visits a month.
Challenge A brand-new Indigenous-owned business with no online presence.
What we did Custom website and an SEO growth strategy.
Website / eCommerce Store / Social Ads
775 players registered in year one.
Challenge A brand-new event that needed visibility and sign-ups fast in its first year.
What we did Custom website with a registration portal, a merch store and social ads.
Website / SEO / Google Ads
350+ website conversions in 12 months.
Challenge A brand-new civil business with no online presence in a crowded industry.
What we did Custom website, an SEO growth strategy and short-term paid ads to build early momentum.
ID Sportswear
Strategy / Website / Content
[Result]
Chosen Family
Website / CRO
[Result]
Lifestyle Tradie
SEO / Paid Ads
[Result]
Bowerbird Recycling
Website / Local SEO
[Result]
04 / Services
Each one works on its own. Together, they compound.
01
Your website is your hardest-working salesperson, or your most expensive brochure. We build sites with clear structure, sharp messaging and fast load times, designed around the one action you need visitors to take.
Conversion-led UX and copy
Built fast, built to be found
Tracking set up from day one
02
Rankings are only worth something if the people finding you are ready to buy. We target the searches that signal intent and build the content and technical foundations to win them.
Keyword strategy built on buyer intent
Technical, on-page and local SEO
Reporting on leads, not just positions
03
Google and Meta will happily spend your money. We make sure it comes back. Tight targeting, messaging that matches the search, and landing pages built to convert the click.
Google Ads and Meta Ads
Landing pages matched to every campaign
Every dollar tracked to a lead or sale
04
Already getting traffic? The fastest growth is usually hiding in the site you already have. We find where people drop off, test fixes, and lift the percentage who take action.
Funnel and behaviour analysis
A/B testing
Faster wins from existing traffic
Websites / SEO / Paid Ads / CRO /
05 / What we believe
01 / 03
A thousand of the wrong visitors are worth less than ten of the right ones.
02 / 03
Beautiful is the minimum. Effective is the job.
03 / 03
We don't send reports to fill your inbox. We send decisions.
06 / Fit
We take on a limited number of clients so each one gets our full attention. That means we're not the right fit for everyone.
Run a business you're proud of and want to grow it properly
Want one partner accountable for the whole picture
Value straight answers over polished excuses
Are ready to invest in marketing that's measured
Want the cheapest option
Are after a quick fix with no follow-through
Care more about vanity metrics than revenue
07 / Process
01
An honest audit of what's working, what isn't, and where the money is being left on the table.
02
A focused plan with a few priorities, not forty recommendations.
03
Website, search and ads set up to work together from the start.
04
Monthly testing, refinement and reporting in plain English.
08 / Clients
“"Jared helped us understand how marketing could work for our business, and his guidance has consistently generated results. Whenever issues come up, he's quick to jump in and find a solution. Having a reliable expert on hand has made a huge difference.”
Matt Williamson / owner / central coast strength & conditioning
“Jared's strategic guidance and the results he's delivered mean we can focus on running and growing the business, without worrying about where the next job is coming from. As a new business we started with nothing online. Now the enquiries keep coming, and that's given us real confidence to grow.”
dean young / owner / blakk sportswear
“Jared knows his s**t! Jared is our go-to for everything web, marketing and strategy. Whatever problem or challenge we throw at him, he thinks it through deeply and strategically and always delivers!”
Masini Matautia / Owner / 2.0 Events
09 / The person behind it
Keener is led by founder Jared Keens. After [X] years helping Australian businesses grow as Apollo Digital, Jared rebuilt the business around a simple idea: fewer clients, deeper work, and every piece of marketing pointing at revenue.
Based on the Central Coast of NSW, working with businesses right across Australia.
“[A line from Jared on how he works or what he won't compromise on.]”
Jared Keens, Founder
10 / Contact
Tell us about your business and where you want it to go. If we can help, we'll show you how. If we can't, we'll tell you straight.
We reply within one business day.