Brand / web design
Indigeco
Challenge A capable recruitment business with an undefined brand, looking to reposition.
What we did Brand refresh and extension, marketing strategy and a custom website.
Be keener than your competition.
Keener builds websites, search and paid campaigns for Australian businesses that want their marketing to earn its keep, and a strategy that makes every dollar work harder.
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01 / Keen
keen
/kiːn/ adjective
01
Sharp.
Having a fine edge.
02
Perceptive.
Quick to notice what others miss.
03
Eager.
Wanting it more than anyone else.
Keener: all three, applied to your marketing.
02 / The problem
Your marketing is busy. That doesn't mean it's working.
Posts go out, ads run, the website's live. But the enquiries don't move, and nobody can tell you why.
We find what's actually holding you back, fix it, and point everything at one goal: more of the right customers, for less.
03 / Selected work
Selected work
A few of the businesses we've helped get sharper.
(07) Featured
Website hosting and support
News Corp Australia
*Managed in a previous role
Challenge One of Australia's largest media companies, needing its corporate website kept fast, secure and online.
What we did Website hosting, maintenance and ongoing support.
Brand / web design
Little Fuzzies
Challenge A paediatric allied health service launching without a brand or a website.
What we did Brand identity and a custom website.
145+ conversions in 3 months
Fuzzys Allied Health
Challenge An outdated brand and website that no longer matched where the business was heading.
What we did New brand identity and a custom website.
#1 for "Indigenous sportswear"
Blakk Sportswear
Challenge An Indigenous-owned teamwear maker starting out with no website and no search presence.
What we did Custom website and an SEO growth strategy.
775 players registered in year one
Matt Bowen 9's
Challenge A first-year nines tournament that had to fill its draw before kick-off.
What we did Custom website with a registration portal, a merch store and social ads.
350+ conversions in 12 months
Booms Up Civil Group
Challenge A civil contractor with 15+ years on the tools but no website, competing in a crowded local market.
What we did Custom website, an SEO growth strategy and short-term paid ads to build early momentum.
04 / Services
Four levers. One direction.
Each one works on its own. Together, they compound.
01
Website design
Your website is your hardest-working salesperson, or your most expensive brochure. We build sites with clear structure, sharp messaging and fast load times, designed around the one action you need visitors to take.
Conversion-led UX and copy
Built fast, built to be found
Tracking set up from day one
02
Search engine optimisation
Rankings are only worth something if the people finding you are ready to buy. We target the searches that signal intent and build the content and technical foundations to win them.
Keyword strategy built on buyer intent
Technical, on-page and local SEO
Reporting on leads, not just positions
03
Paid advertising
Google and Meta will happily spend your money. We make sure it comes back. Tight targeting, messaging that matches the search, and landing pages built to convert the click.
Google Ads and Meta Ads
Landing pages matched to every campaign
Every dollar tracked to a lead or sale
04
Conversion rate optimisation
Already getting traffic? The fastest growth is usually hiding in the site you already have. We find where people drop off, test fixes, and lift the percentage who take action.
Funnel and behaviour analysis
A/B testing
Faster wins from existing traffic
Websites / SEO / Paid Ads / CRO /
05 / What we believe
01 / 03
Traffic is meaningless without intent.
A thousand of the wrong visitors are worth less than ten of the right ones.
02 / 03
Design is useless without conversion.
Beautiful is the minimum. Effective is the job.
03 / 03
Data only matters if it drives action.
We don't send reports to fill your inbox. We send decisions.
06 / Fit
We're selective. On purpose.
We take on a limited number of clients so each one gets our full attention. That means we're not the right fit for everyone.
We're a good fit if you:
Run a business you're proud of and want to grow it properly
Want one partner accountable for the whole picture
Value straight answers over polished excuses
Are ready to invest in marketing that's measured
We're probably not for you if you:
Want the cheapest option
Are after a quick fix with no follow-through
Care more about vanity metrics than revenue
07 / Process
How it works
01
Look.
An honest audit of what's working, what isn't, and where the money is being left on the table.
02
Plan.
A focused plan with a few priorities, not forty recommendations.
03
Build.
Website, search and ads set up to work together from the start.
04
Sharpen.
Monthly testing, refinement and reporting in plain English.
08 / Clients
Don't take our word for it.
“Jared helped us understand how marketing could work for our business, and his guidance has consistently generated results. Whenever issues come up, he's quick to jump in and find a solution. Having a reliable expert on hand has made a huge difference.”
Matt Williamson / central coast strength & conditioning
“Jared's strategic guidance and the results he's delivered mean we can focus on running and growing the business, without worrying about where the next job is coming from. As a new business we started with nothing online. Now the enquiries keep coming, and that's given us real confidence to grow.”
dean young / blakk sportswear
“Jared knows his s**t! Jared is our go-to for everything web, marketing and strategy. Whatever problem or challenge we throw at him, he thinks it through deeply and strategically and always delivers!”
Masini Matautia / 2.0 Events
“With Jared, our marketing is set and forget. We started Booms Up with no website and no presence in a crowded industry. He built the site, got us showing up in search and kept the enquiries coming, so we can focus on running the business.”
Kyle Rethus / Booms Up Civil Group
“Jared's been a huge part of getting Papa V Pizza up and running. He understood what we wanted to build and helped us establish a strong presence in the area. We've gone from starting out to becoming the number one pizza shop locally in a pretty short time. He knows his stuff, keeps things simple and gets it done.”
Todd Van Epen / Papa V Pizza
09 / The person behind it
You'll deal with Jared. Not an account manager.
Jared Keens has spent 15 years in marketing agencies, and learned one thing above all: reports don't pay the bills, customers do. He judges every website, campaign and strategy by the only number that matters to you.
That's why Keener takes on fewer clients, and goes deeper with each one.
10 / Contact
Let's see if we're a fit.
Tell us about your business and where you want it to go. If we can help, we'll show you how. If we can't, we'll tell you straight.
We reply within one business day.