01
Keywords and structure
We pick the searches worth paying for and block the ones that waste money.
Buyer-intent keyword research
Negative keyword lists
Campaigns split by service and area
Google Ads that bring in enquiries.
Google Ads management for Australian businesses. We put you in front of people searching for what you sell, and track every click through to a lead or a sale.
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01 / The problem
Most Google Ads accounts pay for clicks that never become customers.
Broad keywords, no negative keywords and ads pointing at the homepage. Google's default settings are built to spend the budget.
We choose the searches that show someone is ready to buy, send them to a page built for that search and measure what comes back. You see the cost of every lead.
02 / What you get
Everything a campaign needs.
From the keyword to the enquiry landing in your inbox.
02
Ads and assets
Ads written to match what the person searched, with every extra Google allows.
Ad copy written for you
Call, location and sitelink assets
Several versions tested
03
Landing pages
A page for each campaign that repeats the offer and asks for one thing.
Built by us
Matched to each ad group
Tested and improved
04
Tracking and reporting
Every call and form tied back to the search that produced it.
Call and form tracking
Cost per lead and conversion rate
Plain-English reporting
03 / Results
Results you can count.
Real client numbers from Google Ads. Names withheld, figures untouched.
Removalist
212
Leads in one month
37% of clicks became leads
Air conditioning
240
Conversions
18.23% conversion rate
Martial arts studio
241
Conversions
21.46% conversion rate
Builder
90
Conversions
Under $95 a lead
Security alarms
56
Conversions
Under $20 a lead
Figures are campaign totals as reported in Google Ads.
04 / Process
How a campaign runs
01
Look.
We review your account, your offer and what your competitors are running.
02
Plan.
Channels, budget and targets, agreed before anything goes live.
03
Build.
Campaigns, ads, landing pages and tracking set up together.
04
Sharpen.
We check results regularly, cut what isn't working and put more behind what is.
05 / Clients
Don't take our word for it.
“Jared helped us understand how marketing could work for our business, and his guidance has consistently generated results. Whenever issues come up, he's quick to jump in and find a solution. Having a reliable expert on hand has made a huge difference.”
Matt Williamson / central coast strength & conditioning
“Jared's strategic guidance and the results he's delivered mean we can focus on running and growing the business, without worrying about where the next job is coming from. As a new business we started with nothing online. Now the enquiries keep coming, and that's given us real confidence to grow.”
dean young / blakk sportswear
“Jared knows his s**t! Jared is our go-to for everything web, marketing and strategy. Whatever problem or challenge we throw at him, he thinks it through deeply and strategically and always delivers!”
Masini Matautia / 2.0 Events
“With Jared, our marketing is set and forget. We started Booms Up with no website and no presence in a crowded industry. He built the site, got us showing up in search and kept the enquiries coming, so we can focus on running the business.”
Kyle Rethus / Booms Up Civil Group
“Jared's been a huge part of getting Papa V Pizza up and running. He understood what we wanted to build and helped us establish a strong presence in the area. We've gone from starting out to becoming the number one pizza shop locally in a pretty short time. He knows his stuff, keeps things simple and gets it done.”
Todd Van Epen / Papa V Pizza
06 / Questions
Straight answers
How much does Google Ads cost?
You set the budget. Cost per click depends on your industry and area, and we'll estimate it before you start.
Some trades pay a few dollars a click and others pay far more, depending on how many competitors are bidding. We'll show you the likely cost per click and cost per lead for your market, then recommend a starting budget. Your ad spend goes straight to Google and is separate from our fee.
What's a good conversion rate?
It varies by industry. Our recent campaigns have turned between 18% and 37% of clicks into leads.
Conversion rate is the share of people who click an ad and then call or enquire. It depends as much on the landing page as on the ad, which is why we build both. A higher rate means each lead costs less from the same budget.
How quickly will I see results?
Ads can start bringing in calls within days of going live.
The first few weeks show which keywords and ads bring in enquiries and which only bring in clicks. We cut the weak ones, add negative keywords and move budget to what's working, so the cost per lead usually falls over the first couple of months.
Do I need Google Ads if I'm doing SEO?
They do different jobs. Ads bring in leads straight away. SEO builds traffic you don't pay for by the click.
Many businesses start with ads while SEO builds, then ease the ad budget back as organic enquiries grow. Ads also show which searches turn into customers, which tells us where to aim the SEO work.
Do you build the landing pages?
Yes. Each campaign gets a page built to match its ads.
Sending ad traffic to a homepage wastes most of it. A landing page repeats the offer from the ad, answers the obvious questions and asks for one thing. We design, write and build these ourselves.
Who owns the Google Ads account?
You do. Campaigns run in your own account, with us added as a manager.
Your account history and tracking data stay with you. You can log in and see exactly what's running and what it's costing at any time.
07 / The bigger picture
Search is one channel. We run both.
See how Google Ads fits alongside social ads, landing pages and tracking.
All paid advertising08 / Contact
Let's talk ads.
Tell us about your business and what you're spending on ads now. If we can help, we'll show you how. If we can't, we'll tell you straight.
We reply within one business day.