01
Strategy first
Before any design, we work out who you're for, what they need to see and what you want them to do next.
Customer and local competitor research
A page plan built around how you sell
A clear job for every page
Central Coast website design.
Keener is a Central Coast web design studio. We build custom websites for local businesses, from Gosford to Wyong, that turn visitors into enquiries.
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01 / The problem
Coast customers search first. Will they find you?
On the Coast, word of mouth still matters. But the next step is always a search, and a tired website can lose the job before you know it was there.
We build sites that back up your reputation, show up in local search and make it easy to get in touch. More of the right local customers, for less.
02 / What you get
One build. Nothing missing.
No add-ons to chase and no surprises at launch.
02
Design and copy
Custom design, written for your customers. No templates and no filler text.
Custom design, mobile first
Copy that sounds like you
Photo and visual direction
03
Built for local search
Set up so people searching on the Coast find you, not the business down the road.
Local SEO foundations on every page
Google Business Profile lined up
Service and suburb pages where they help
04
Measured from day one
Every call and enquiry tracked, so you know what your site is earning.
Conversion tracking set up
Plain-English reporting
Ongoing care and improvements
03 / Website work
Selected websites
Live sites, with the numbers they produced.
(11) Live
Brand / web design
Indigeco
Challenge A capable recruitment business with an undefined brand, looking to reposition.
What we did Brand refresh and extension, marketing strategy and a custom website.
Brand / web design
Little Fuzzies
Challenge A paediatric allied health service launching without a brand or a website.
What we did Brand identity and a custom website.
Website redesign
Marc Matthews & Associates
Challenge A family agency covering Ettalong to San Remo, stuck on a dated template that hid its 20,000-buyer database and its fees.
What we did A rebuild with listings flowing in automatically, suburb pages, appraisal forms and copy that puts Marc and Meg up front.
145+ conversions in 3 months
Fuzzys Allied Health
Challenge An outdated brand and website that no longer matched where the business was heading.
What we did New brand identity and a custom website.
#1 for "Indigenous sportswear"
Blakk Sportswear
Challenge An Indigenous-owned teamwear maker starting out with no website and no search presence.
What we did Custom website and an SEO growth strategy.
775 players registered in year one
Matt Bowen 9's
Challenge A first-year nines tournament that had to fill its draw before kick-off.
What we did Custom website with a registration portal, a merch store and social ads.
2,000+ website users in 1 month
Papa V Pizza
Challenge A newly opened Central Coast pizza shop that needed a website with as much personality as the brand.
What we did A custom website built around the Papa character, with the menu, delivery areas and online ordering front and centre.
80% increase in key events
Australian Classic Wire Wheels
Challenge An old, bloated website on dated infrastructure that didn't match a premium brand or a high-consideration purchase.
What we did Rebuilt with a more premium look, plus a custom fitment guide that makes product search easier.
350+ conversions in 12 months
Booms Up Civil Group
Challenge A civil contractor with 15+ years on the tools but no website, competing in a crowded local market.
What we did Custom website, an SEO growth strategy and short-term paid ads to build early momentum.
Website redesign
Duncan & Co Lawyers
Challenge A Newcastle criminal, traffic and wills firm whose old site didn't reflect the standard of its advocacy.
What we did A premium multi-page redesign, firm-voice copy on every page and local SEO foundations for Newcastle searches.
Homepage concept
EVE Electrical
Challenge A family electrical firm on the Central Coast since 1992, with a website that undersold three decades of homes, venues and heavy industry.
What we did A homepage concept that leads with the problems customers call about, backed by real project photos and Google reviews.
04 / Local
You'll deal with Jared. He's just up the road.
Jared Keens has spent 15 years in marketing agencies and runs Keener from the Central Coast. He works directly with every client, from the first conversation to launch and beyond.
Happy to meet in person, whether you're in Erina, Gosford, Tuggerah or Terrigal.
05 / Process
How a build runs
01
Look.
We audit your current site, your local competitors and how customers find you.
02
Plan.
A page plan and wireframes, agreed before any design starts.
03
Build.
Design, copy and development together, with you reviewing as it takes shape.
04
Sharpen.
Launch is the start. We track, test and improve from real data.
06 / Clients
Don't take our word for it.
“Jared helped us understand how marketing could work for our business, and his guidance has consistently generated results. Whenever issues come up, he's quick to jump in and find a solution. Having a reliable expert on hand has made a huge difference.”
Matt Williamson / central coast strength & conditioning
“Jared's strategic guidance and the results he's delivered mean we can focus on running and growing the business, without worrying about where the next job is coming from. As a new business we started with nothing online. Now the enquiries keep coming, and that's given us real confidence to grow.”
dean young / blakk sportswear
“Jared knows his s**t! Jared is our go-to for everything web, marketing and strategy. Whatever problem or challenge we throw at him, he thinks it through deeply and strategically and always delivers!”
Masini Matautia / 2.0 Events
“With Jared, our marketing is set and forget. We started Booms Up with no website and no presence in a crowded industry. He built the site, got us showing up in search and kept the enquiries coming, so we can focus on running the business.”
Kyle Rethus / Booms Up Civil Group
“Jared's been a huge part of getting Papa V Pizza up and running. He understood what we wanted to build and helped us establish a strong presence in the area. We've gone from starting out to becoming the number one pizza shop locally in a pretty short time. He knows his stuff, keeps things simple and gets it done.”
Todd Van Epen / Papa V Pizza
07 / Questions
Straight answers
Do you only work with Central Coast businesses?
No. We're based here and love working with locals, but we build for businesses right across Australia.
Being local helps when you want to sit down together, and we know the Coast market, from trades in Tuggerah to clinics in Erina. But most of the work happens online, and we have clients all around Australia.
Can we meet in person?
Yes. We're happy to come to you anywhere on the Coast.
For Central Coast clients, we kick off face to face. We'll come to you, see how the business runs and meet the people involved. After that, most clients prefer quick calls and shared screens, but we're never far away if you'd rather talk it through in person.
How long does a build take?
It depends on the complexity of the project. Most sites take 6 to 10 weeks from kickoff to launch.
Most of that time goes into getting it right before launch: planning the pages, designing, writing and building, then testing on phones and desktops. Smaller sites for local service businesses are often at the quicker end. Stores and larger sites take longer. Quick feedback from your side is the single biggest thing that keeps a build on schedule.
How much does a website cost?
It depends on the size of the build. We quote once we understand what your business needs.
For most local businesses the cost comes down to four things: the number of pages, whether you need an online store, whether we write the copy or you supply it, and how involved the design is, from a flat, static layout to custom graphics, animation and motion effects. We'll work with you to understand what the site has to do, then give you a clear figure before any work starts.
Will my site show up in local searches?
Yes. Every site is set up for local search, so people on the Coast can find you.
That means pages built around your services and the areas you cover, business details that match your Google Business Profile, and a site that loads fast on a phone. Those are the foundations. If you're in a crowded local market, ongoing local SEO is what gets you into the top spots.
What do you build on?
WordPress. You own the site, your team can edit it and you're never locked in to us.
We use WordPress because it keeps you in control. Your team can update the site without code, any developer can work on it and you own everything outright. Online stores run on WooCommerce inside the same system.
What happens after launch?
We host and look after it, so you can get on with running the business.
Hosting covers weekly plugin and theme updates, daily backups, uptime monitoring and security protection. We also keep an eye on where your enquiries come from and suggest improvements as the data comes in. If something needs changing, you deal with Jared directly.
08 / The bigger picture
A website is one lever. We pull all four.
Design works harder alongside search, ads and conversion work. See how we approach website design as a whole.
All website design09 / Contact
Let's talk websites.
Tell us about your business and what your current site isn't doing. If we can help, we'll show you how. If we can't, we'll tell you straight.
We reply within one business day.