01
Strategy first
Before any design, we work out who you're for, what they need to see and what you want them to do next.
Customer and competitor research
A page plan built around how you sell
A clear job for every page
Websites that earn their keep.
Custom website design for Australian businesses. Built around how your customers actually buy, so your site brings in enquiries, not just compliments.
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01 / The problem
Most websites look fine. Very few bring in work.
A template, some stock photos, a contact page. It ticks the box, then sits there while your competitors take the calls.
We design around one question: what does a visitor need to see before they get in touch? Then we build exactly that.
02 / What you get
One build. Nothing missing.
No add-ons to chase and no surprises at launch.
02
Design and copy
Custom design, written for your customers. No templates and no filler text.
Custom design, mobile first
Copy that sounds like you
Photo and visual direction
03
Built to be found
Fast, tidy and set up so Google understands it from day one.
SEO foundations on every page
Speed and accessibility checked
Easy for your team to edit
04
Measured from day one
Every enquiry tracked, so you know what your site is earning.
Conversion tracking set up
Plain-English reporting
Ongoing care and improvements
03 / Website work
Selected websites
Live sites, with the numbers they produced.
(11) Live
Brand / web design
Challenge A capable recruitment business with an undefined brand, looking to reposition.
What we did Brand refresh and extension, marketing strategy and a custom website.
Brand / web design
Challenge A paediatric allied health service launching without a brand or a website.
What we did Brand identity and a custom website.
Website redesign
Marc Matthews & Associates
Challenge A family agency covering Ettalong to San Remo, stuck on a dated template that hid its 20,000-buyer database and its fees.
What we did A rebuild with listings flowing in automatically, suburb pages, appraisal forms and copy that puts Marc and Meg up front.
Website hosting and support
Challenge One of Australia's largest media companies, needing its corporate website kept fast, secure and online.
What we did Website hosting, maintenance and ongoing support.
145+ conversions in 3 months
Challenge An outdated brand and website that no longer matched where the business was heading.
What we did New brand identity and a custom website.
#1 for "Indigenous sportswear"
Challenge An Indigenous-owned teamwear maker starting out with no website and no search presence.
What we did Custom website and an SEO growth strategy.
775 players registered in year one
Matt Bowen 9's
Challenge A first-year nines tournament that had to fill its draw before kick-off.
What we did Custom website with a registration portal, a merch store and social ads.
2,000+ website users in 1 month
Papa V Pizza
Challenge A newly opened Central Coast pizza shop that needed a website with as much personality as the brand.
What we did A custom website built around the Papa character, with the menu, delivery areas and online ordering front and centre.
80% increase in key events
Challenge An old, bloated website on dated infrastructure that didn't match a premium brand or a high-consideration purchase.
What we did Rebuilt with a more premium look, plus a custom fitment guide that makes product search easier.
350+ conversions in 12 months
Challenge A civil contractor with 15+ years on the tools but no website, competing in a crowded local market.
What we did Custom website, an SEO growth strategy and short-term paid ads to build early momentum.
Website redesign
Duncan & Co Lawyers
Challenge A Newcastle criminal, traffic and wills firm whose old site didn't reflect the standard of its advocacy.
What we did A premium multi-page redesign, firm-voice copy on every page and local SEO foundations for Newcastle searches.
04 / Concepts
One brief. Several directions.
Not every idea needs a signed contract. Concepts show how we think: one brief, answered several ways, each a working homepage you can open.
3 directions
Hawkesbury Brewing Co
A homepage rethink for a Lisarow brewery, positioned as a national drinks brand with the taphouse as home base.
A / Pride of the Coast
The flagship Coasty range up front. Pick a flavour and the whole hero changes colour.
B2 / The Family Wheel
The whole family of drinks on a curved wheel, with the page flooding to each product's colour.
D2 / Fill the Esky
Every product tumbles into the hero to grab and throw, set on the river under the 1889 bridge.
3 directions
Slimes Boardstore
A new site with online shopping for an Erina surf shop. One brief, three ways to put Slimes online.
A / Core
The loudest of the three: black, paper white and the Slimes merch green, with big condensed type.
B / The Shop
Storefront first. Cleaner and calmer, built to get people to product fast.
C / Local
Leads with the Coast and its people: deep ocean blues, the crew, the clubs and the team riders.
3 directions
Coastal Pathway Ultra
A website refresh for a coastal road ultra in Tasmania. One brief, three answers: bold, playful and conservative.
A / The Line
One course line drawn as you scroll, out along the coast to the turnaround and home again.
B / Postcard from the Coast
The logo's illustrated world, with sticker type and a layered landscape.
C / Championship
Photo-led, information-first and polished, built for the 2027 national championships.
4 directions
Lonely Mountain Ultra
A website refresh for a trail ultra in Orange, NSW. One brief, four hand-drawn directions.
A / Field Notes
A runner's sketchbook: inked mountain, notebook tabs and a hand-drawn topo map.
B / The Long Night
One painted day and night on the mountain, told through the 100-miler.
C / Race Kit
The site wears the race merch: flask linework, colour bands and logo stickers.
D / Screenprint
A two-ink linocut poster for every race, plus a merch line.
1 direction
CC Aqua Park
A homepage that sells the splash for an inflatable aqua park on Brisbane Water in Gosford, with tickets built around who is coming.
A / Splashdown
Slow-motion faces up front, a crew builder that prices the session as you pick, and gift cards made for birthdays.
1 direction
Big Little Brewing
More personality for a Gosford brewery and taproom, built around the little things its regulars love.
A / The Little Things
A tap list sized by strength, a gig poster wall for the Big Little Stage, and the food trucks for the week.
1 direction
Distillery Botanica
A premium homepage for an Erina distillery with three acres of gardens, telling the story from plant to bottle.
A / Plants in Bottles
An arched-window hero, the gardens from above, and the bottle label art used as accents.
05 / Process
How a build runs
01
Look.
We audit your current site, your competitors and how customers find you.
02
Plan.
A page plan and wireframes, agreed before any design starts.
03
Build.
Design, copy and development together, with you reviewing as it takes shape.
04
Sharpen.
Launch is the start. We track, test and improve from real data.
06 / Clients
Don't take our word for it.
“Jared helped us understand how marketing could work for our business, and his guidance has consistently generated results. Whenever issues come up, he's quick to jump in and find a solution. Having a reliable expert on hand has made a huge difference.”
Matt Williamson / central coast strength & conditioning
“Jared's strategic guidance and the results he's delivered mean we can focus on running and growing the business, without worrying about where the next job is coming from. As a new business we started with nothing online. Now the enquiries keep coming, and that's given us real confidence to grow.”
dean young / blakk sportswear
“Jared knows his s**t! Jared is our go-to for everything web, marketing and strategy. Whatever problem or challenge we throw at him, he thinks it through deeply and strategically and always delivers!”
Masini Matautia / 2.0 Events
“With Jared, our marketing is set and forget. We started Booms Up with no website and no presence in a crowded industry. He built the site, got us showing up in search and kept the enquiries coming, so we can focus on running the business.”
Kyle Rethus / Booms Up Civil Group
“Jared's been a huge part of getting Papa V Pizza up and running. He understood what we wanted to build and helped us establish a strong presence in the area. We've gone from starting out to becoming the number one pizza shop locally in a pretty short time. He knows his stuff, keeps things simple and gets it done.”
Todd Van Epen / Papa V Pizza
07 / Questions
Straight answers
How long does a build take?
It depends on the complexity of the project. Most sites take 6 to 10 weeks from kickoff to launch.
A build runs in four stages: research and planning, design, build and content, then testing and launch. Simpler sites, such as a trade website with a handful of service pages, sit at the shorter end. Online stores, real estate websites with listing feeds, booking systems and sites with a lot of pages sit at the longer end. The biggest variable is usually content and feedback, because builds move fastest when photos, approvals and answers come back quickly. We set out the timeline at kickoff so you know what's due and when.
How much does a website cost?
It depends on the size of the build. We quote once we understand what the site needs to do.
Four things drive the cost. The first is the number of pages. The second is whether the site includes an online store. The third is copywriting: whether we write the content or you supply it. The fourth is the complexity of the design, from a flat, static layout through to a carefully considered design with custom graphics, animation and motion effects. We'll work with you to understand those, then give you a clear figure and exactly what it covers before any work starts. We also build for not-for-profits and community groups, where budgets and approvals work differently.
What do you build on?
WordPress. You own the site, your team can edit it and you're never locked in to us.
WordPress runs a large share of the world's websites, so you're never tied to one developer or one company. We build each site so your team can change text, swap images and add pages without touching code. Online stores are built on WooCommerce, which sits inside WordPress. You own the site, the domain and the content outright.
Do you write the copy?
Yes, and we recommend it. Website projects run smoothest and clients see the best outcomes when our professional copywriters handle the content.
Our copywriters start with a conversation about your business, your customers and the questions they ask before they buy. From that they write every page, shaped around what people search for and what they need to see before getting in touch. You review and correct it, since nobody knows your business better. You can supply your own copy if you prefer, and we'll edit and structure it to suit.
Can you redesign my existing site?
Yes. We keep what's working, including your search rankings, and rebuild what isn't.
Before changing anything we look at what your current site does well: which pages bring in visitors, which searches you rank for and where enquiries come from. Those are protected through the rebuild, with old page addresses redirected to new ones so you don't lose rankings or break links. Everything else is up for improvement, from structure and design to speed and copy.
Will my website show up on Google?
Yes. Every site is built with SEO foundations in place, so Google can find and understand it from day one.
That covers what a site needs before it can rank: fast pages, a clear structure, proper titles and descriptions, and copy written around what your customers search for. In competitive industries, foundations get you in the game and ongoing SEO is what moves you up. If that's you, we'll say so up front.
Can I update the site myself?
Yes. You can change text, swap images and add pages without touching code.
Every project comes with a choice. We can train you and your team to make changes yourselves, or you can choose our hosting support and we handle any future edits and changes for you. Either way, you're never stuck waiting on a developer for a simple update.
What happens after launch?
We host and look after it, and we keep improving it from real data.
Hosting includes weekly plugin and theme updates, daily backups, uptime monitoring and security protection, so the site stays fast, safe and online. Beyond the upkeep, we track where enquiries come from and use that to keep improving the site, whether that's reworking a page that isn't converting or adding one that's missing.
08 / Where we work
Central Coast based. Australia wide.
Most of our clients never need to meet us in person. If you're on the Coast, you're always welcome to.
Website design Central Coast09 / Contact
Let's talk websites.
Tell us about your business and what your current site isn't doing. If we can help, we'll show you how. If we can't, we'll tell you straight.
We reply within one business day.